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Dear <>:

America's best brands have discovered that innovation is the engine for creating sustainable growth and value. Join us at the FORTUNE Innovation Forum, November 30 - December 1 in New York City, and find out how successful innovators consistently make the big bets that take them into profitable new arenas—and how you can do the same at your business.

What's on the agenda
The FORTUNE Innovation Forum will immerse you in innovation, going beyond the bounds of business and behind the rhetoric to unearth actionable strategies and tactics for your business. From baseball to biotech, from blue oceans to branding, we'll examine innovation from the perspectives of diverse disciplines, fields, and industries; leaders who foster a culture of innovation; and visionaries who've made the critical leap from a good idea to a brilliant reality. You'll get:

• A practical look at the strategies, tactics, models, and mindsets top brands in a variety of companies—Adobe, FedEx, Genentech, HBO, IBM, Target, and more—are using to innovate their way to profitability, growth, and value.

• Innovation case studies focused on categories of excellence: Products—Scott Cook, Intuit; Partnerships—Ken Lombard, Starbucks Entertainment; Branding—Horst Schulze, Ritz-Carlton, West Paces; Talent—Billy Beane, Oakland A's.

• Remarkable insight into how visionaries from outside the business world—including LAPD chief William Bratton, philanthropist Mike Milken, and SpaceShipOne's Burt Rutan—have found new ways to solve old problems.

• Strategies from business transformation experts such as Blue Ocean Strategy co-author Chan Kim, MIT's Eric von Hippel, and Stone Yamashita's Keith Yamashita.

• Hands-on, interactive problem-solving using techniques and lessons from successful innovators.

What you'll take back to the office
The forum will prepare you to help your company:

• Embrace change, unlock creativity, and overcome fear of failure.
• Recognize when innovation is working and when it isn't.
• Incorporate design strategy into your business strategy.
• Bring customers into the innovation process.
• Discover and lay claim to new arenas of opportunity.

The FORTUNE Innovation Forum is the conference for innovative thinkers and thinking. If you're someone who wants to deepen your understanding of this powerful business engine, stay out ahead of customers and the competition, set new industry standards, and create sustainable growth and value, it's the conference for you. Register now.

For more information, visit www.fortuneinnovation.com.

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